Basquiat / Tiffany & Co.

Summer 2021

Jean-Michel Basquiat’s painting Equals Pi (1982) is featured along with Beyonce and Jay Z in Tiffany & Co.‘s "ABOUT LOVE" campaign. This new direction for Tiffany is an exploration of connection and vulnerability. The Carters' love story is illuminated by the iconic Tiffany Diamond and set against the backdrop of the painting by Basquiat. This campaign propels Tiffany's long-standing tradition of working with New York creatives forward. Ushering in new brand identity, this campaign embodies the beauty of love through time and all its diverse facets.