Keith Haring / Absolut

Summer 2025

From the subway to the streets, from building tops to city squares, art is everywhere. Art is a movement. Art is a democracy. Art is for everyone.

This bottle reawakens Keith Haring’s original Absolut artwork from 1986 - infusing it with fresh energy for a new era. It blends the unmistakable soul of Haring’s art—those bold lines, electric colors, and dancing figures that lit up everything from subway tunnels to gallery walls—with Absolut’s belief in creativity as a catalyst for positive change.

Nearly 40 years ago, at the recommendation of his friend Andy Warhol, Keith Haring became the second artist to reimagine the Absolut bottle. He created four striking works, each placing the iconic silhouette center stage. The chosen Absolut Haring piece became a 1986 Absolut campaign classic. With Haring’s unmistakable red lines and a joyous crowd of dancing figures set against a bold yellow canvas, the artwork bursts with energy—brilliantly offset by the iconic blue of the Absolut logo.

This bottle isn’t just packaging—it’s a celebration in motion. Signed off with Haring’s iconic signature on the shrink sleeve, the design pulses with energy: a debossed rhythm of dancing figures brought to life in his signature blaze of reds and yellows, cut sharply against the iconic Absolut blue. Around the neck, a hand-drawn take on the Absolut medallion—featuring founder L.O. Smith—adds a personal touch from the artist himself. The result? A piece of 3D kinetic art that transforms the original painting into something you can hold, admire, and toast with.