Kenny Scharf / Vilebrequin

Summer 2022, 2023

As a lifelong contemporary art collector and enthusiast, Vilebrequin CEO Roland Herlory is uncompromising in his approach to this project. He tapped artist Kenny Scharf for the latest swim collection.

“Bringing art to the beach has always been the dream. We do not consider what we do to be art; we’re more focused on reproducing artists’ work as closely as possible to the original. With the know-how of Vilebrequin Studio and Ateliers, we are capable of delivering printing techniques that represent an original artwork’s unique color and contrast he states.

“Part of what I do and what I want to do is I want to bring art into everyday life. If you are confronted by something just walking in the street, that might change your day—it might inspire you.” —Kenny Scharf

After “Faces in Places” and “Multicolour Rainbow Turtles” in 2022, Kenny Scharf’s youthful universe overlaps with Vilebrequin’s playful DNA once again. His third work, “Mareviva”, colorfully pimps unisex swim trunks and shirts, beach towels, and a kids’ swimsuit.