Robert Indiana / Longchamp

Fall 2023

An iconic artwork meets a universally beloved bag.

We are pleased to present Longchamp x Robert Indiana, a tribute to the American artist, featuring Indiana’s evocative LOVE artwork on its iconic Le Pliage bag.

Celebrating shared values of graphic simplicity, inventive design, and optimistic colors, the collection combines the emotional resonance of Indiana’s universal message with the appeal of Longchamp’s Le Pliage.

“Love is universal, a positive message that is understood all over the world, and I liked the idea of reproducing this message on Le Pliage, a universally beloved bag.” Sophie Delafontaine, Longchamp Creative Director and grand-daughter of the founder

Robert Indiana played a central role in the development of assemblage art, hard-edge painting, and Pop Art with work that explores American identity and the power of language. Indiana’s image LOVE with its stacked format began its life in 1964 in a series of frottage drawings that Indiana created and sent to friends. The artist further developed his concept through a series of paintings, sculptures, and prints, which made LOVE an icon of 20th-century art and one of the most recognizable works of art in the world.